Hi All

Today I am going to talk for a little bit on the importance of diversification for photographers.  Pre digital, it was often said that photographers should specialise in one area, ie become an expert and be well known for portraits, weddings etc.  As a professional photographer operating in and around Edinburgh, I am always on the look out for new types of work.  I also don't think you can do absolutely everything, I don't do studio work for instance, but I do think you can vary it a Little.  I am a specialist corporate event photographer, operating around Edinburgh and Scotland but I also sell fine art infrared photographs. Here are my reasons for diversification:

1. Doing different types of photography improves the range of skills you have ie using different lenses, indoors and outdoors, different types of clients - it all adds up to more experience.

2. When you do a wedding for instance, I think it helps if you have some sport experience, you can deal with crucial moments and improvise, architecture and portrait photography are both useful skills for weddings and so is landscape photography and conference photography, all these things help you to deal with different situations and help you to improvise.  I also offer infrared photography to my wedding customers, which can be a unique selling point.

3. It is a very competitive market, you may feel it getting tight in one particular genre, therefor the ability to rely on other areas of photography can help.  I sell infrared photos in Edinburgh and online, which gives me an income to compensate for the loss of outdoor events in the winter.

4. Varying the type of photography you do keeps you fresh and excited about new challenges.

5. Your portfolio will look better and more varied.

Anyway, that's all for today.  Some music photography in Edinburgh at the weekend, with conference event photography in Edinburgh next week and a bit of food photography in Edinburgh also.

Until next time.

Kind Regards

Colin

Colin Wright Photography

www.edinburghphotographer.com

www.colinwrightphotography.co.uk