Hi Everyone

As someone who is both a fine art photographer and also a professional corporate and event photographer in Scotland, I have often been asked how infrared photography can be utilised from a commercial point of view in everyday use.  Whilst I am able to promote and sell infrared images from a fine art point of view, I can also present the images to my corporate and event photography clients, in addition to the photographs they have asked for and they are always happy with the results, often using the infrared photos in their final publications.  This is the case for weddings. sport and PR photography, but it really comes into its own for architecture, urban photos, motor vehicles, vintage cars and landscape photography.  You do require a commission which enables you to go outdoors and the weather has to be suitable ie some sunshine if possible and it is better with some blue sky and clouds.  Architecture particularly lends itself to infrared, as the high dynamic range is ideal for this genre.  Metallic objects show up really well in infrared.  As an infrared photographer, I have different uses for my infrared converted camera, often I want to create a realistic photograph which has something just that little bit unique but can also represent a normal analogue photo, most of the time, especially in black and white, the client will not be aware it is in black and white, or they don't care, if they like the image, that is the main thing.  A recent visit to the Falkirk Wheel was a case in point.  This fantastic example of architecture and engineering, with the backdrop of a famous canal, overlooking countryside and hills is ideal for all types of infrared and it enables you to create something different at a location which has been photographed to death.  The same is true for urban architecture  and famous tourist scenes. Infrared can give you that something just a bit special to show the client.  So keep this in mind.  Always try and assert your own Unique Selling Point (USP) in your commissions, otherwise, the only real difference you have to the hundreds, no really thousands of other photographers out there, is your price.

Hope that helps.

Until next time.

www.colinwrightphotography.co.uk

www.edinburghphotographer.com