Hi Everyone

Today we are going to briefly look at the Unique Selling Point (USP) which all the best photographers will have.  What exactly is your USP and how can it help you.  Well, the reason it will help you is mainly due to the crowded market that the photographic industry is.  It is not the only industry like this but it has become more so in recent times, particularly since the introduction of the digital camera and the the expansion of the internet, with the millions of photos around for all to see.  So what can a conference and event photographer working in Scotland do to be seen.  Well there are the obvious things like developing a good website, improving your SEO, marketing your business, but whilst all these things are essential, you have to make sure the product is first class and providing bespoke conference photos for your clients is a good place to start.

In actual fact USP is just another term for being a bit different and providing something unique for your clients., this will then help them to project a unique impression for their product, whether it is a physical object on sale or a service, depicted in the form of a conference photograph.  As a photographer you should always try new things, from this starting point you will eventually find a style which is unique and gives your clients something a bit different.  I like to catch the speakers at key moments, using unusual angles and even using infrared photography for some outdoor images at events, especially wedding photography photos in Scotland.  I also emphasise the candid moments and utilise props such as clipboards, computer screens, phones etc.  Your photos should capture what is going on, especially the emotional aspects, this is why football photographers in Scotland are on their guard after a goal, to capture the joy of the celebration.  So practice, find a style that suits and apply it again and again and remember that whilst you must supply the client with what they require, you should never be frightened to experiment.

The attached photo was taken at from conference photography in Edinburgh three and a half years ago.

Hope this helps.  Until next time.

Kind Regards

Colin