Hi Everyone

Today I am going to look at how event and conference photographers in Edinburgh can effectively market themselves to the wider public and to Communications Departments in Scotland and throughout the UK.

First of all you have to make up your mind who your target market is.  Are you doing weddings, then Facebook is a good source for you, also Instagram, whereas if you are marketing as a conference photographer in Edinburgh, then you will want to use LinkedIn and probably Instagram, as Facebook tends to be used more for the general public, so for instance if you are a dog photographer in Scotland then you should use Facebook, whereas a newspaper and event photographer Glasgow you would be advised to use LinkedIn.  There are a wide range of other social media platforms and I am far from an expert in this area but that gives you a rough idea where to start.

Other areas for consideration, are obviously your website, make sure it showcases your best work and is professional looking.  There are a number of platforms to consider such as Square Space, Zenfolio and Wix, or you may wish to build it up through Word Press.  The main thing is it demonstrates your experience and shows you are a bespoke photographer working in Scotland.  You will need to ensure you are featured on Google Business and that you do all you can to improve your SEO for your website.  Keep doing your blogs, link to other organisations and link your social media accounts to your website.  Another effective source of improving your business is through networking groups, where you can increase your exposure locally and nationally with other businesses.  Having other photographer friends is also a good idea, especially if you do weddings or other event photography commissions in Scotland, as they may be able to assist you in big jobs, or act as a back up if you are ever I’ll.  it’s also a good idea to keep updating your training, especially in photoshop and other software.  Keep up to date with the new equipment on the go and keep checking your own gear regularly, but only buy new equipment if you think it will help you on a commission.  Keep updating your website and communicate regularly with your potential customers on social media.  If you are ever invited to talk about your photography, then always do so, everyone is a potential customer of the future, you may also enjoy it.
 

So I hope all that helps to get you started on your way to being a professional photographer in Glasgow or Edinburgh.

Until next time.

Kind Regards

Colin

www.colinwrightphotography.co.uk